# Vercel for retail

The platform for modern retail,
powering the world's fastest sites.

[Start deploying](/signup) [Get a demo](/contact/sales)

From browse to buy

## Built for every retail experience

- StorefrontsDrive conversion with every experience. Personalize, experiment, and run new campaigns while keeping your storefront fast and working with the commerce tools you already use.

- LuxuryBuild around your brand DNA. Create immersive storefronts that bring storytelling, products, and commerce together across markets.

- RestaurantsPower every order. Deliver fast, dynamic experiences on web, mobile, and kiosks that stay reliable through peak demand.

## Retail customer stories

See how leading retailers build faster storefronts, improve conversion, and ship faster.

[Explore all customers](/customers)

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    ![The Sonos online store, built on Vercel](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Flishhsx6kmthaacj.public.blob.vercel-storage.com%2Fsonos-desktop-1.png&w=3840&q=100)

    ](https://www.sonos.com/)Sonos saved 1 year of developer time
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    ![The Helly Hansen online store, built on Vercel](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Flishhsx6kmthaacj.public.blob.vercel-storage.com%2FHH-desktop.png&w=3840&q=100)

    ](https://www.hellyhansen.com/)Helly Hansen grew 80% YoY over BFCM
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    ![The PAIGE online store, built on Vercel](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Flishhsx6kmthaacj.public.blob.vercel-storage.com%2Fretail%2FPaige-desktop.avif&w=3840&q=100)

    ](https://paige.com/)PAIGE increased conversion 76%
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    ![The Under Armour online store, built on Vercel](/vc-ap-vercel-marketing/_next/image?url=https%3A%2F%2Flishhsx6kmthaacj.public.blob.vercel-storage.com%2Fretail%2FUA-desktop.avif&w=3840&q=100)

    ](https://www.underarmour.com/)Under Armour hit 5x peak conversions

## The best storefront for your brand

From personalization to peak traffic, Vercel gives your team one fast, global platform to build and scale every commerce experience.

- Personalize every visit. Use Middleware and Global Config to tailor your storefront by audience, location, or behavior, and A/B test without slowing the shopping experience.
- Handle any traffic spike. From Black Friday to flash drops, Fluid compute automatically scales with demand to keep your storefront fast and reliable.
- Go global without fragmenting. Serve every market from one codebase, and deliver region-specific experiences with low latency through Vercel CDN.
- Stay visible in search and AI. Make your storefront easy to discover and understand with server-rendered pages and machine-readable Markdown.

Black Friday / Cyber Monday 2025

## Billions of dollars transacted with no downtime

[See the full BFCM 2025 report](/bfcm)

115,836,126,847

Total requests

518,027

Peak requests per second

6,120,247

Total deployments

## Vercel fits into your existing commerce stack

[Visit Vercel Marketplace](/marketplace)

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## Start deploying

[Get a demo](/contact/sales) [Contact sales](/contact/sales)