# Vercel Blob is now generally available

**Published:** May 21, 2025 | **Authors:** Vincent Voyer, Luis Meyer, Harpreet Arora, Agustin Falco

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Vercel Blob is now generally available, bringing high-performance, globally scalable object storage into your workflows and apps.

Blob storage’s underlying S3 infrastructure ensures 99.999999999% durability, and already stores over 400 million files while powering production apps like [v0.dev](https://v0.dev).

Pricing is usage-based:

- **Storage**: $0.023 per GB per month
- **Simple API operations (e.g. Reads)**: $0.40 per million
- **Advanced operations (e.g. Uploads)**: $5.00 per million
- **Blob Data Transfer**: starting at $0.050 per GB

Pricing applies to:

- New Blob stores starting today
- Existing stores starting June 16, 2025

> **Note:** Storage and operation pricing **match S3**, and Blob Data Transfer is a new mechanism for direct object access that's up to **3x less expensive** than Fast Data Transfer and integrates directly with Vercel’s global caching layer.

Hobby users now get increased free usage: 1 GB of storage and 10 GB of Blob Data Transfer per month.

[Get started with Vercel Blob](https://vercel.com/d?to=%2F%5Bteam%5D%2F%7E%2Fstores&title=Get+started+with+Vercel+Blob) and learn more in the [documentation](https://vercel.com/docs/vercel-blob).

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📚 **More updates:** [View all changelog entries](/changelog/sitemap.md) | [Blog](/blog/sitemap.md)