# Hobby customers can now select their preferred region for Serverless Functions

**Published:** May 12, 2022 | **Authors:** Lee Robinson, Matheus Fernandes

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Deploying your Serverless Functions in a region close to your data can greatly improve performance by reducing latency.

Previously, Hobby customers could only choose [US East](https://vercel.com/docs/concepts/functions/serverless-functions/regions) (`iad1`) regardless of where their data was hosted. Starting today, all plans can co-locate their Functions with their data for lower latency when server-rendering with hybrid frameworks like Next.js, SvelteKit, and more, or when using API Routes.

[Check out the documentation](https://vercel.com/docs/concepts/functions/serverless-functions/regions) as well.

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📚 **More updates:** [View all changelog entries](/changelog/sitemap.md) | [Blog](/blog/sitemap.md)