# Faster transformations and reduced pricing for Image Optimization

**Published:** February 18, 2025 | **Authors:** Steven Salat, Ethan Shea, Agustin Falco, Harpreet Arora, Malavika Tadeusz, Timo Lins

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We’ve optimized our Image Optimization infrastructure, including:

- **60% faster** transformations
- New, opt-in reduced pricing

Previously, usage was measured by the number of unique source images ($5 per 1K source images). You can now opt into usage based on transformations with regional pricing, starting from:

- **Image Transformations:** $0.05 per 1K image transformations
- **Image Cache Reads:** $0.40 per 1M cache read units
- **Image Cache Writes:** $4.00 per 1M cache write units

This new pricing model is **opt-in** through your project settings.

- There are **no changes to existing customers** using Image Optimization
- New projects for existing customers will also have no changes
- New customers will start on the new pricing today

Pro and self-serve Enterprise customers can view the projected cost difference when [enabling in settings](https://vercel.com/d?to=%2F%5Bteam%5D%2F~%2Fsettings%2Fbilling%23image-optimization-new-price&title=Go+to+Billing+Settings). All Enterprise customers can also reach out to their account team to discuss new pricing.

Hobby customers have been moved to the new model's included allotments.

Learn more about [Image Optimization pricing](https://vercel.com/docs/image-optimization/limits-and-pricing).

**Opt into the new pricing**
See your cost estimate and migrate to the new Image Optimization pricing, based on transformations, cache reads, and cache writes.
[View](https://vercel.com/d?to=%2F%5Bteam%5D%2F~%2Fsettings%2Fbilling%23image-optimization-new-price&title=Go+to+Billing+Settings)

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📚 **More updates:** [View all changelog entries](/changelog/sitemap.md) | [Blog](/blog/sitemap.md)