# Enhanced audience metrics now available in Vercel Analytics

**Published:** October 25, 2022 | **Authors:** Kathy Korevec, Timo Lins, Tobias Lins, Doug Harcourt Parsons, Chris Widmaier

---

With the [acquisition of Splitbee](https://vercel.com/blog/vercel-acquires-splitbee), Vercel Analytics now has privacy-friendly, first-party audience analytics.

Measure page views and understand your audience breakdown, including referrers and demographics—available now in Beta.

Check out the [documentation](https://vercel.com/docs/concepts/analytics/audiences) to get started.

---

📚 **More updates:** [View all changelog entries](/changelog/sitemap.md) | [Blog](/blog/sitemap.md)